Objective

Create a rich, fascinating history of the Seychelles, demonstrating that the islands are more than just a holiday paradise. Instead, they are a land of mystery and intrigue, full of remarkable stories and people.
Promote Seychelles on the global stage.
Promote Seychelles as an all year round holiday destination.
Tell the Seychelles story, history, people and experience to the world.

Customers

Tourists looking for an adventure

Experience Strategy & Vision

I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making.

Planning & Scope Definition

I defined the product with my project manager partners. I evangelised customer goals and balanced business goals. I prioritised and negotiated features for launch.

Oversight & Coordination

I designed across and collaborated with app designers and their PM partners to translate product features for each platform context.

Design Execution & Validation

I designed only on iOS mobile as this was a prototype. I executed journeys, prototypes and design specs.

Response

The branded content hub holds a series of films which explores a selection of the Seychelles’ most wonderful myths and legends, using a mix of footage shot on location and stock footage. A combination of live action and animation will reflect the countries rich history and beautiful scenery.