MTPA

50 years of Mauritius 

MTPA

Objective:

Mauritius is celebrating it's 50th anniversary this year, so they wanted this displayed and hosted with 4 brand films and content around exploring Mauritius. 

Needed to communicate how the campaign will unfold and give key content at important times separated by 'mile stones'. 

Topics for Content

I partnered with the content strategist to work out what topics we could focus on such as: 

  •  Stability & Success
  • Culture & Tradition
  • Tourism
  • Conservation

Target Market

Travellers looking for new destination to explore

Project KPI's

 To build credibility and highlight Mauritius culture and tradition rather than their beaches. The aim goal is to drive tourism by telling the story of Mauritius.

 

Response

I chose timeline design for this project because the content revolved around calendar events. These events and things to do were organised by multiple years. 
The point was to design a sequential list of events in a way that readers easily recognise what they’re looking for.