Objective

Looking at a branded content solution to promote to investors the quality of Brazil products and
create interest for these audience to work with Brazilians. 
Type of solution needed: branded content. Mobile must be integrated and they also need a social media element.

Topics for Content

I partnered with the content strategist to work out what topics we could focus on such as: 

•  Sustainability
• Creativity
• Technology & innovation
• Food & Gastronomy e.g. Coffee, Meat, etc
• Games
•  Fashion
• Design
• Startups
• Creative economy

Target Market

USA/UK/Germany/Belgium/China/LATAM

Project KPI's

 To build credibility and reputation for Brazilian business, highlighting what is good about their products but also their way of working. The aim goal is to drive foreign investment.

Response