What I Believe

Design is a business tool. It’s not just about visuals, it’s about clarity, intent, and impact.
Strategy and empathy go hand in hand. Great creative starts by understanding people.
Creative leadership is about trust. I build teams where ideas can grow, and people can thrive.

Design should make people feel seen and strategy should make them stay.
— Barsha

Creative thinker.
Strategic doer.
Design leader.

Hi, I’m Barsha. I am currently a leading marketing design strategist at Pronet Gaming. With over a decade of experience, I’ve built a career that bridges bold creativity with commercial strategy.

My journey spans both in-house and agency roles, from directing AR/VR campaigns to managing multimillion-dollar event collateral to launching brand transformations that directly impact revenue.

I thrive at the intersection of design, technology, and storytelling- bringing teams together to deliver work that not only looks great but moves the business forward.

 

What am I doing when I am not working